Tom Ford is launching a new fragrance, Tom Ford Noir Extreme, in May 2015 – and stars in the ad campaign himself. One of the first photos from the campaign is shown above.

Here’s what Ford said about the scent: “Tom Ford Noir Extreme reveals a new dimension of the Noir man. An amber drenched, woody oriental fragrance with a tantalizing and delectable heart, Noir Extreme captures the aspect of the man that relishes in immoderation and dares to be extraordinary. “

The fragrance is available for pre-order on the designer’s website. The square black bottle has an elegant gold cap with ridges.

Photo: Ines and Vinoodtom ford ad